Algorithm

You Probably Aren’t Shadowbanned. You’re Inconsistent. A woman sits at a desk looking at her phone, surrounded by neon-style charts, calendars, and notes about social media consistency and growth (informative scene).

A woman sits at a desk looking at her phone, surrounded by neon-style charts, calendars, and notes about social media consistency and growth (informative scene).

You Probably Aren’t Shadowbanned. You’re Inconsistent.

Kelli July 21, 2026

Consistency. It is such a simple word, yet it can completely change your life and your business. Marketing...

What we’ve learned about the Twitter Algorithm

What we've learned about the Twitter Algorithm

What we’ve learned about the Twitter Algorithm

Kelli November 28, 2025

Last week, Twitter released some of its code, allowing us to see what does and doesn’t work...